Whether you purchase a Joolz Stroller or a selected few from the accessories department, you will most likely come across a design on each box. Not just our packaging design, but a design to transform our cardboard box into something new such as a birdhouse, lamp or an elephant, just to name a few. Every box – from the pushchair to a few accessories can be transformed into a functional yet beautiful product. This can be used to play with or placed as nice decoration throughout your home.
This sustainable packaging concept encourages reuse of boxes so that they aren’t just thrown away. “It’s just a shame to throw away all that cardboard”, our creative director remarked. And that’s how it started. We dived into our own youth sentiment and came up with the idea to recycle our packaging.
The outlined design shows users how to create a beautiful item from any of our large or small cardboard boxes. Cardboard furniture is not new, but by linking it to a Diy, recycling and packaging system, we have taken a step closer to a more sustainable world. We call that Positive Design.
For each selected product that is purchased, an item can be recreated.
Joolz Day³: Diy birdhouse
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