Ed the Elephant

Comfortable, cuddly, soft and completely made of up-cycled Joolz footmuff

· 3 minutes

Ed the sustainable toyWith our Positive Design Philosophy, we wanted to inspire families to live a positive life. So, we’ve found a way to turn one of our Joolz accessories into a soft and cuddly animal.

In 2015, we teamed up with the CSR-certified organization i-did to design ED the elephant, our first up-cycled project. i-did who upcycles companies’ materials took our Joolz footmuff and designed it into a fun stuffed toy.

With its big floppy ears and wide eyes, it was set out to be a welcoming animal for babies and mums. Ed was definitely a positive way to reuse surplus products. By introducing our animal friend, we wanted to make a meaningful impact towards a more sustainable world.